Sponsored Agents
OpenAI's in-ChatGPT ad format that opens a labeled, direct conversation with a brand's own AI agent instead of linking out.
Overview
OpenAI formalized Sponsored Agents on September 16, 2026, an advertising format that lets a ChatGPT user click an ad and start a direct, labeled conversation with an advertiser's AI agent inside the ChatGPT interface, rather than following an external link. Users can ask personalized questions about the advertised product and get tailored recommendations and links back to the brand's site. It is currently being tested with select advertisers in the United States. Alongside Sponsored Agents, OpenAI introduced an Ads Manager plugin for natural-language campaign creation and analysis, plus its first CRM and ecommerce integrations, HubSpot and Shopify. OpenAI's advertising division reportedly reached a $1 billion annualized revenue run rate in under 200 days.
This is a sourced directory entry. Features and capabilities are reported in the linked sources; this entry does not document independent Aymorphic testing.
Key features
- In-conversation, labeled sponsored agent chats instead of outbound ad links
- Ads Manager plugin for natural-language campaign creation and analysis
- First CRM (HubSpot) and ecommerce (Shopify) advertiser integrations
- Currently limited to select US advertisers in testing
Use cases
- Brands offering an interactive product Q&A agent directly inside a ChatGPT ad
- Advertisers managing and analyzing ChatGPT ad campaigns via natural language
- CRM/ecommerce-connected ad campaigns through HubSpot or Shopify
Pricing
Advertiser-funded ad format currently in limited testing with select US advertisers; pricing/rate card not publicly listed.
Pricing reflects the source record and may change. Confirm current terms with the provider.
Dates and sources
- Released
- 16 Sept 2026
- Record updated
- 23 Sept 2026
- Record last checked
- 23 Sept 2026