ChatGPT Visual Ads

OpenAI's new ad format that displays a separate, clearly labeled commercial image alongside ChatGPT's generated image results.

OpenAI · Consumer AI apps, search, and assistants (AI browsers, answer engines, personal assistants) · product

Published in Feed

Overview

OpenAI announced on October 5, 2026 that it is adding visual display ads to ChatGPT, appearing alongside -- not inside -- images that users ask ChatGPT to generate. The ads are clearly labeled, do not influence the content ChatGPT generates, and will begin appearing later in October 2026 in the U.S. only, shown to an initial test group of advertisers. Ads are bought by impressions (CPM), clicks (CPC), or conversion optimization through a second-price auction via Ads Manager or partners; OpenAI has partnered with Haus, Measured, and WorkMagic on geo-based measurement experiments, and is piloting brand-suitability evaluation with DoubleVerify and Integral Ad Science. OpenAI says the format will eventually extend to ChatGPT's reported 1.2 billion weekly users once rolled out globally.

This is a sourced directory entry. Features and capabilities are reported in the linked sources; this entry does not document independent Aymorphic testing.

Key features

  • Separate, clearly labeled commercial image shown alongside (not inside) ChatGPT-generated images
  • Does not influence ChatGPT's generated output, per OpenAI
  • Bought via CPM, CPC, or conversion-optimized bidding in a second-price auction
  • Geo-based measurement experiments with Haus, Measured, and WorkMagic
  • Brand-suitability evaluation pilots with DoubleVerify and Integral Ad Science
  • U.S.-only initial test group of advertisers at launch

Use cases

  • Advertisers targeting users during ChatGPT image-generation sessions
  • Brand-safety-conscious advertisers piloting measurement with DV/IAS
  • Performance marketers using CPC/conversion bidding on ChatGPT inventory

Pricing

Ad buys via CPM/CPC/conversion-optimized second-price auction; historical ChatGPT ad CPMs have ranged from about $60 at launch down to roughly $15-35 as supply grew.

Pricing reflects the source record and may change. Confirm current terms with the provider.

Dates and sources

Released
5 Oct 2026
Record updated
7 Oct 2026
Record last checked
7 Oct 2026

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