ChatGPT Try On & Favorites

A global ChatGPT shopping feature that overlays clothing onto a user's photo and lets shoppers save favorite finds, powered by Images 2.5.

OpenAI · Consumer AI apps, search, and assistants (AI browsers, answer engines, personal assistants) · product

Published in Feed

Overview

OpenAI globally rolled out two shopping features inside ChatGPT on October 1, 2026: a virtual try-on tool and a Favorites library. Try-On lets a user upload a personal photo or a product screenshot, then overlays the selected clothing or accessory onto their image for visualization, using the newly introduced ChatGPT Images 2.5 model for improved lighting accuracy, fabric texture, and prompt adherence. Favorites lets shoppers curate discovered items into a centralized library, automatically grouping saved products with their generated try-on visuals. The launch also adds style-based shopping queries and reverse image search for celebrity outfits, marking OpenAI's second commerce push inside ChatGPT after an earlier instant-checkout feature struggled, and placing ChatGPT in the fashion-discovery space alongside Google and Pinterest.

This is a sourced directory entry. Features and capabilities are reported in the linked sources; this entry does not document independent Aymorphic testing.

Key features

  • Upload a photo or product screenshot to visualize clothing/accessories overlaid on the user's image
  • Powered by the newly introduced ChatGPT Images 2.5 model
  • Favorites library groups saved products with their generated try-on visuals
  • Style-based shopping queries and reverse image search for outfits
  • Global rollout in ChatGPT shopping results

Use cases

  • Visualizing clothing or accessories before purchase via a personal photo
  • Curating and revisiting shopping finds inside ChatGPT
  • Fashion discovery through style queries or reverse image search

Pricing

Included in ChatGPT shopping results at no separate cost; underlying ChatGPT subscription tier access applies.

Pricing reflects the source record and may change. Confirm current terms with the provider.

Dates and sources

Released
1 Oct 2026
Record updated
3 Oct 2026
Record last checked
3 Oct 2026

Explore the Feed

Other entries filed under consumer ai apps, search, and assistants (ai browsers, answer engines, personal assistants); inclusion does not imply equivalent features.

  • ChatGPT Atlas Agent Mode

    General availability of autonomous Agent Mode in OpenAI's ChatGPT Atlas browser, letting ChatGPT complete multi-step web tasks like bookings and checkout on a user's behalf.

  • Manus

    General-purpose AI agent that automates multi-step browser and workflow tasks, now operating independently after a $500M+ round at a $4B valuation.

  • ChatGPT Visual Ads

    OpenAI's new ad format that displays a separate, clearly labeled commercial image alongside ChatGPT's generated image results.

Browse the Feed