Personal Agent Protocol (Poppy)
An open protocol led by Sierra and Meta, nicknamed Poppy, defining how personal AI agents acting on a consumer's behalf interact with businesses.
Overview
At Sierra Summit on October 6, 2026, Sierra announced the Personal Agent Protocol, an open standard (internally nicknamed Poppy) defining how personal AI agents interact with businesses on a consumer's behalf, developed with Meta and launch partners Genesys, Instinct, Rocket, Shopify, Stripe, and Walmart. On October 9, Sierra published a draft v0.1 specification and named 35 additional design partners, including OpenAI, bringing the effort to over 40 companies ahead of a planned full v0.1 release later in October 2026.
This is a sourced directory entry. Features and capabilities are reported in the linked sources; this entry does not document independent Aymorphic testing.
Key features
- Open standard for personal-agent-to-business interaction, co-developed with Meta
- Draft v0.1 specification published October 9, 2026
- Launch partners: Meta, Genesys, Instinct, Rocket, Shopify, Stripe, Walmart
- 35 additional design partners added October 9, 2026, including OpenAI (40+ companies total)
Use cases
- Standardizing how consumer-facing personal agents (e.g. Meta's or Sierra's own agents) authenticate and transact with merchant/business systems
- Letting businesses build a single integration that works across multiple personal-agent providers
- Cross-industry coordination point for agent identity and trust ahead of broader agentic-commerce rollouts
Pricing
Open protocol specification; not a priced product. Draft v0.1 published, full v0.1 planned for later in October 2026.
Pricing reflects the source record and may change. Confirm current terms with the provider.
Dates and sources
- Released
- 6 Oct 2026
- Record updated
- 12 Oct 2026
- Record last checked
- 12 Oct 2026