Seller Assistant (persistent memory + autonomous workflows)

Amazon's AI agent for marketplace sellers, now with persistent memory across sessions and always-on autonomous restocking/pricing workflows.

Amazon · Enterprise and vertical AI applications · product

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Overview

Amazon announced the next evolution of Seller Assistant on September 23, 2026, at Amazon Accelerate 2026, adding persistent memory of each seller's pricing patterns, inventory cycles, and growth goals that follows sellers across Seller Central, Amazon Quick, and Claude instead of resetting between sessions. New always-on workflows continuously monitor conditions and execute routine tasks such as restocking and pricing adjustments in the background, even when the seller isn't logged in, with full audit trails and seller-defined guardrails. A new Selling Partner plugin, launching with Amazon Quick and in beta with Anthropic's Claude, connects Seller Assistant to those external AI tools in roughly 60 seconds with no coding required.

This is a sourced directory entry. Features and capabilities are reported in the linked sources; this entry does not document independent Aymorphic testing.

Key features

  • Persistent memory of pricing patterns, inventory cycles, and growth goals across Seller Central, Amazon Quick, and Claude
  • Always-on background workflows for restocking and pricing adjustments with full audit trails
  • Seller-defined guardrails on autonomous actions
  • Selling Partner plugin for Amazon Quick (launch) and Claude (beta), connecting in about 60 seconds with no coding
  • Example workflow: alerting when a top product's rating drops below 4 stars, or auto-adjusting price when a competitive opening appears

Use cases

  • 24/7 automated restocking and pricing adjustments for marketplace sellers
  • Cross-session seller assistant memory instead of resetting context each visit
  • Accessing Amazon seller data and Seller Assistant intelligence from inside Claude or Amazon Quick

Pricing

unknown

Pricing reflects the source record and may change. Confirm current terms with the provider.

Dates and sources

Released
23 Sept 2026
Record updated
25 Sept 2026
Record last checked
25 Sept 2026

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